A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO of Facsinate Inc? Sally is one of the keynote speakers at the upcoming conference in May from our friends at Copyblogger Media: Authority Rainmaker. As a [...]

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it fell short, leading to an eventual decline.

Five Frequently Asked Questions About Solar Power Generation

Solar energy is different from any other form of energy. This is a special moment because it’s clean and green. More importantly, it has at least two essential functions. One is that it can be used to generate electricity, and the other is that it can be used to generate thermal energy. The first is ...

4 SEO Data Reports You Haven’t Looked at In a While (and Should)

We marketers are drowning in a sea of metrics. We have more numbers, statistics, analytics, percentages, pie charts, line graphs, and data crunching than we know what to do with. Why in the world am I going to tell you to look at four more? Here’s why. Often, we look at the same metrics over […]

What I Learned About Content Marketing by Analyzing 614 Posts

Can you believe that I’ve published 614 posts on Quick Sprout? I published my first post on April 16 back in 2007. Today, nearly eight years later, the blog gets well over 700,000 visitors a month. However, considering how long I’ve been blogging, I should have more visitors and ideally a quicker growth rate. For  [click to continue...]

Brand Storytelling in a Digital World – Alix Hart, Acting CMO at Symantec

Creating demand relevant with content to your target audience in real-time is both a challenge and an opportunity for B2B marketers. But doing just that is what Alix Hart, Acting CMO at Symantec is doing with what she calls “Momentum Marketing”. Here is the presentation description: As digital expands into every facet of a consumer’s [...]

The Art of the Start 2.0

The Art of the Start 2.0 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Guy Kawasaki Officially a startup is any business just getting started but over the last few years the term startup has come to mean a certain kind of business just getting started or perhaps even a certain mindset no matter how old the business is. Personally I lean towards the latter. StartupContinue Reading

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