Landing Page Optimization: Conversion increased 37% by reducing copy

This MarketingExperiments Blog post features a test run by a company recently featured in a MarketingSherpa consumer marketing case study. This test covers reducing the amount of copy on a paid search landing page. After pitting the original longer form landing pages against the shorter landing pages, the team saw a 37% increase in conversion and an almost 33% decrease in cost-per-acquisition.