How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)

I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Now I realize that eeriness doesn't quite feel so, well eery as we get older but, there is still something undeniably different that happens on Halloween when the darkness takes over.

Tell me I am not the only one who thinks and feels this. Anyone? Bueller?

Ok, I digress.

Just as there is a dark side to Halloween there is irrefutably a dark side to content marketing. It's a place where goblins, spooks and creepy creatures rule the content marketing land and if you find yourself in this dreadful domain, you are more than likely committing one, or God forbid - all of the 7 1/2 deadly sins of content marketing.

Yes, 7 and a 1/2, you read that right.

Ok so how do you know if you're indeed on the dark side of content marketing? Well you first need to know what those 7 /12 deadly sins are.

To help you get started, here's the first 3:

1. Making It All About You. The focus should be always on your customer. Quite simply they do not care about you, they care about what you and your product or service, etc. can do for them.

2. Not Adhering To The N.A.S. Doctrine. AKA the Not Always Selling Doctrine. In other words resist the temptation to try and sell something via every single marketing communication you have with your customer or prospect.

3. Wrong Church, Wrong Pew. Do you know your customers and prospects? I mean really know them? Or are you basically shooting blind, hoping for the best? Those of us in the real world know that far too many brands and businesses simply do not know who their customers are and therefore cannot target them in the first place with their content marketing strategies.

Be honest, are you committing any or all of these egregiously bad deadly sins of content marketing?

It's ok if you are for help is here in the form of The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them).

Notice the parenthetical part of the title? Not only do we identify ALL of the 7 1/2 deadly sins of content marketing, we also tell you how to avoid them. Think of us a kind of Casper the Friendly Content Marketing Ghost.

So don't just sit there. The dark side is calling you as we speak. Download The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them) right now before it's too late.