There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often marketers focus on the technology or the process and they fail to pay enough attention to the needs of their customers and prospects.
We have seen changes in the entire buying cycle and how prospects discover information related to purchases, so it is logical that marketing has also changed along with it. Leading modern marketers shared their insights with the attendees, who in turn shared those insights with their followers. And this is how modern marketing works. A person, just like a company, builds trust by providing value to their followers and potential customers.
And we have selected some of those shared insights and embedded them below. This is starting to get a little too meta for me, but there's a lot of value to be gleaned from these tweets. The buzzwords have been redacted. The jargon jettisoned and only the good stuff remains. And since these are embedded tweets, feel free to share these with your followers. Whoa!
Finally, no wrap up of an Oracle Marketing Cloud event is complete without a picture of our own Adrian Chang. You'll see what I mean when you get to the end.
3 X’s of marketing - expectation, experience and expression. All centred on the customer. @Akeroyd #MME15
— Mike McGrail (@mike_mcgrail) November 18, 2015
80% of marketers struggle to show business effectiveness of marketing activités. #MME15 pic.twitter.com/fKbSF6wG5Y
— Cyril Bladier (@businesson_line) November 18, 2015
Demand Gen is hard. Well, ARD. It's about Analysis, Revenue Data #MME15
— Duncan White (@DuncCanonEurope) November 18, 2015
How do you prioritize tech? Choose those which enable engagement in the channels your customers are using #MME15
— Leslie Cocco Alore (@lescocco) November 18, 2015
Orchestrate, orchestrate, orchestrate! #MME15
— Taija Okkola (@Taijao) November 18, 2015
Consumers are less willing to accept advertising content and have more buying power - they`re more digitally savvy. @cglynch #mme15
— Remy Bergsma (@remybergsma) November 18, 2015
#MME15 if you commute approx 45 min in #London you are exposed to around 130 ads featuring 80 products on average #marketing
— Edina Judith Popi (@EdinaJudithPopi) November 18, 2015
#MME15 How context has changed marketing: pic.twitter.com/7yIe3VFBqp
— Natalie Rockall (@natrock) November 18, 2015
Campaigns are NOT dead, but they are evolving. Marketers need to adapt to the customer's journey. @RustyWarner #MME15
— Carolyn Love (@CarolynJLove) November 18, 2015
Biggest shift in marketing technology is "listening" instead of "shouting" #MME15
— oana munteanu (@oana_m) November 18, 2015
Content marketing is not immune to the spray & pray sin. Comms goals and audience needs must be clearly understood. #Content&Context #MME15
— Hubert Miernik (@Hubes_M) November 18, 2015
How many people or businesses have a documented #contentstrategy that you would be comfortable showing your CEO? #MME15 #onlinemarketing
— Edina Judith Popi (@EdinaJudithPopi) November 18, 2015
The #CMO is the pivot, not the expert, around which the organisation could focus. #MME15 But don't speak Marketing, speak business.
— Greg Wilson (@_gregw) November 18, 2015
"Don't focus on the technology. Focus on the action" Reimagine the mobile experience. Martini Doettling @Swrve_Inc #MME15
— Kathy Leeman (@kleeman1010) November 18, 2015
It's not about just getting attention it's about keeping the attention #MME15
— oana munteanu (@oana_m) November 18, 2015
Becoming relevant is the key for any email campaign. Customers want to engage with relevancy. So avoid spamming & increase engagement #MME15
— Ritu Chhibber (@rituchhibber) November 18, 2015
Long sales cycle? Sustain a relationship over time with marketing automation with the right message @Moosaicm @OracleMktgCloud #MME15
— Moosaic Marketing (@Moosaicm) November 18, 2015
#MME15 Tweet Takeaway #16: Do you ask the right questions? Don’t ask for customer feedback on what you care about. What do they care about?
— Marilyn Cox (@MarilynECox) November 18, 2015
Make sure you disrupt your business before someone else does! @kjaerglobal #MME15
— Mark Emmett (@markemmett761) November 18, 2015
There's a Union Jack hidden in @adrianchang suit. #MME15 pic.twitter.com/vyGysAZyUb
— Jan Tißler (@jati) November 18, 2015
One place to start your modern marketing transformation is to focus on the customer experience and download the Modern Marketing Guide to Cross-Channel Marketing.
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