7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

I've been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this incredibly delightful and generous post by messaging app Drift, I knew I had to steal borrow their format (sharing is caring, right?).

If you're like me, you have multiple email accounts: one for work, one for pleasure and - admittedly - one for newsletters and other spam. As you can likely empathize with, I get a buttload of emails every day. Of which I read very few.

Here are some reasons why I actually read an email:

• I have to. It's either necessary for me to do my job or for me to function in society (i.e., “Your cell phone bill is overdue”).


• It's from a friend or family member. (My grandma is legit tech savvy.)


• The email subject line is so gosh darn intriguing that I literally cannot not click.


• It's from a source I trust, and/or the value is clearly indicated in the subject line or in the email opening.

That's pretty much it. And a quick poll of a few of my team members revealed they shared my sentiment.

^ Yes, my team members are Simpsons characters. Image via Giphy.

So, if you're writing an email on behalf of your business (or on behalf of your client), it better fall into one of the above categories. Otherwise, it'll end up in email heaven. Or if you don't believe in heaven… email nothingness.

Lucky for you, we've compiled our (Unbounce's) top-performing emails (based on open rate, click-through rate or other defined metric of engagement). AND WE WANT YOU TO STEAL THEM.

Here's what's included:

1. Blog welcome email


2. Re-engagement email


3. Campaign follow-up email


4. Holiday email


5. Feature launch email


6. Oops email


7. Nurture track welcome email

Plus we've highlighted what made them so successful and provided actionable tips for translating what worked to your own emails.

And for your copy-and-paste pleasure, here they all are in a Google doc.

Get all of Unbounce's top-performing emails

Copy, paste and customize em for your own email campaigns.

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1. Start a conversation with your blog welcome email

This email was just one of the amazing things to come out of our two-week publishing hiatus. It's the welcome email that is sent after someone subscribes to the Unbounce blog:

Subject line: Just another welcome email

We had three goals for re-working the blog welcome email: (1) inject personality, (2) get recipients to actually engage and (3) gain insights about what our readers actually struggle with as marketers.

Whereas our previous blog welcome email got at most one response per month, this email prompted 20 genuine responses in its first 30 days. Here's one:

This one, too:

If that wasn't enough, the email also sustained a ~60% open rate (multiple online sources state 50% is industry average for this type of email). We'd like to think it has something to do with our borderline self-deprecating subject line… but then, maybe we were just lucky.

Pro tip: Steer clear from generic subject lines such as, “Welcome to [company name]”. Instead, think about how to leverage pattern disruption to cut through the generic garbage and get noticed.

2. Revive dormant contacts with a re-engagement email

After the release of our web series The Landing Page Sessions, we sent this email to our unknown subscribers. (Note: We define unknown subscribers as people whose email is the only data we have, and thus cannot determine if they are market qualified.)

The goal of the email was to get recipients to check out the first season of the show, which showcases our product in a delightful and actionable way.

Subject line: Wanna binge watch the Netflix of marketing videos? BlogThis!